Frequently Asked Questions
What types of businesses does Good Analysis work with?
We have tailored packages, no matter what stage your business is at. We can take you from zero to one, or help enterprises diversify into new markets. We build from a foundation of market and customer understanding, and find the quickest route to growth for you at a fraction of traditional consultancy cost.
How do you measure success?
We establish clear KPIs and success metrics at the beginning of each engagement, typically focusing on ROI, operational efficiency improvements, revenue growth, and strategic goal achievement. We provide regular progress reports and adjust our approach based on results.
What is your typical engagement model and timeline?
Engagements typically range from 3-12 months depending on scope. We offer both project-based and ongoing advisory relationships. Most strategic consulting projects begin with a 2-4 week discovery phase followed by implementation over 3-6 months.
How do you ensure your recommendations work?
We work closely with your team throughout the engagement, ensuring all recommendations are grounded in your specific context and capabilities. We provide detailed implementation roadmaps and often stay involved during the execution phase to ensure successful adoption.
Do you provide ongoing support after the initial engagement?
Yes, we offer ongoing advisory relationships and can provide continued support for implementation, monitoring, and strategic adjustments. Many clients choose to maintain a long-term partnership for ongoing strategic guidance and market intelligence.
What sectors or industries do you work with?
We work across sectors including professional bodies, membership organisations, PE-backed and growth-stage tech, nonprofits, BIDs, logistics, and mid-market to enterprise businesses. Our focus is on organisations that want to sharpen strategy, positioning, and market intelligence—whether they are scaling, pivoting, or building authority in their space.
What deliverables can we expect?
Deliverables depend on the engagement but typically include strategic reports, positioning and messaging frameworks, implementation roadmaps, market or competitor analyses, and practical tools your team can use (e.g. messaging systems, talk tracks, decision frameworks). We aim for outputs that are immediately usable, not reports that sit in a drawer.
