Service overview
When growth slows, sales cycles stretch, or teams disagree on what you really do, the problem is usually not effort — it's clarity. Positioning and messaging are executive levers that align product, marketing, and sales around a single, differentiated story customers actually understand.
Good Analysis provides executive-level positioning and messaging advisory for mid-market and enterprise teams. We help you define what you stand for, who you are for, and why you win — then translate it into a practical messaging system your teams can use across channels.
The result: faster internal alignment, sharper go-to-market execution, and simpler selling.
Our service includes
Positioning clarity: Category framing, target audience, and a differentiated value proposition you can defend.
Messaging architecture: Message pillars, proof points, and language that makes your differentiation obvious.
Executive narrative: A clear, repeatable "why us / why now" story leaders can use consistently.
Sales alignment: Talk tracks, objections, and discovery angles that match your positioning.
Customer & competitor signal: A focused scan to validate claims, sharpen contrasts, and reduce inside-out messaging.
Decision-ready recommendations: The choices, trade-offs, and next steps laid out so leadership can act quickly.
Why Good Analysis
We combine analytical rigor with practical adoption. This isn't a report that sits in a folder — it's a decision-making and communication system designed to be used by busy executives and cross-functional teams.
With 20 years of experience shaping data-driven decisions across commerce, public, and nonprofit sectors, we're comfortable inside complexity and focused on what matters: the few choices that unlock alignment, momentum, and measurable results.
How we work: Diagnose → Align → Activate. We quickly review your current materials, align leadership on the category story and differentiation, then build a messaging system your teams can use in real work.
Engagement options: Positioning Sprint (2–3 weeks), Messaging System Build (4–6 weeks), or ongoing advisory to keep your story sharp as the product and market evolve.
Best fit for: Executive teams who need one message across product, marketing, sales, and partners; organisations with complex offerings where value is real but hard to explain; teams preparing for a launch, reposition, a new segment, or a leadership narrative refresh. Not a fit if you only need a copy refresh with no executive alignment.
Next step: If you want sharper differentiation and a message your teams can actually use, start with a short conversation. Contact us and tell us what's changing in your market and where the story is getting stuck.
